[ CONCEPT ]
I researched the city and the theme where the conference was to be held. This helped me to develop a design strategy and gave me inspiration for the design. The theme of the conference made me choose blue as the base color for design, yellow (like a ray of light) for technology, and orange to represent the future. [No quotes needed for these three words] The neon gradient background represents these three colors blending, interconnecting, and enhancing one another. The choice of bionic arms provides a sense of conflict and points to the question, “Why do you always feel like you’re one step behind?”