[07/10]
BRAND DESIGN: POETRY
OF INDULGENCE
[ DISCIPLINE ] VISUAL DESIGN , UI / UX DESIGN , CASE STUDY 
[ OBJECTIVE ]
This complex, carefully designed set promotes a hypothetical film festival for a selected film director. The goal was to create a visual language system explicitly designed for Wong Kar-wai that fully expresses the style, aesthetic discipline, and creativity of his films.
[ CONCEPT ]
After watching all of Wong Kar-wai’s films and researching his career, I identified a theme to explore: the feeling of infinite loneliness, revealed under neon lights, and the endless indulgence in which we keep asking our past selves to find an answer but never get a response. I created flat elements like the image of scratching a lottery ticket in a highly saturated, blurred blend of light and shadow, representing the constant thirsting for an answer.
